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Your title tag (shows at the top of the browser window) is probably the most important. It should be close to the opening HEAD tag and it should contain your main keyword phrase. |
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Your description tag also extremely important. It should contain your keyword phrases. It is usually and can be made to be the test that shows up with your link after a search. |
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Your description tag also extremely important. It should contain your keyword phrases. It is usually and can be made to be the test that shows up with your link after a search. |
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Keywords tag : Is not as important as it used to be but still important. It should contain your main keyword phrase and many other variations of your keyword phrase, misspellings and synonyms. It could easily contain 100 keywords and keyword phrases. |
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In the first 200 characters of each page on your site use your best keywords a couple of times. In the rest of your content below use your best keywords another 3rd or even 4th time all while trying not to sound redundant. |
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In all your links such as for Next Page, use your keywords, ie instead of 'Next Page' on your 'I Love Chihuahuas' site put 'Next Page For Chihuahua Health' : <a href="/page3.html" text="Next Page For Chihuahua Health">Chihuahua Health Page 3</a>
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In all your links such as for Next Page, use your keywords, ie instead of 'Next Page' on your 'I Love Chihuahuas' site put 'Next Page For Chihuahua Health' : <a href="/page3.html" text="Next Page For Chihuahua Health">Chihuahua Health Page 3</a>
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All your images should contain alt text and that alt text should contain your keywords. For example your picture of Gidgit your chihuahua should have alt text 'My Healthy Chihuahua Gidgit' instead of just 'Gidget'.
The search engines don't read pictures they read text and they pay special attention to alt text, link text, bold text (<strong>), italic text. |
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Create lists ordered, and unordered, and bold and italic keyword text within your content. |
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The tags <h1><h2><h3> are very important to use, if you are using a website creation software there is probably a feature for this with a name that includes the word 'heading'. |
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Skip the Flash intro or any Flash site ideas because search engines can't read Flash sites. |
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Don't use frames , search engine robots can't crawl frame sites. If you already have a site with frames you can check out the <noframe> tag and create new pages with your content of the frames that the search engine robots can crawl. |
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Make sure all your links work - search engines don't like broken links. |
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Validate your site using the W3C HTML VALIDATOR |
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